UX Designer: Competitor analysis / User research / Affinity mapping / Personas / Design studio / Wireframing / Prototyping / Usability testing
The Problem
Through mentoring, education and investment, Investible seeks to create the next generation of successful entrepreneurs. They hold a number of exciting, inspiring vents and workshops, however their website fails to communicate this and therefore signups are low.
The Goal
Understand Investible's target market so we can redesign their website for users to intuitively navigate through, find key information with ease and being able to reach out to Investible with few barriers as possible.
Process
Review the ecosystem
Understanding our competitors model, behaviour and websites so we can make informed decisions on where Investible can stand out and where it is falling down.
User research
- 14x user interviews and contextual inquiries with entrepreneurs to understand entrepreneurs and their path to investment
- 28x quantitative surveys with entrepreneurs to develop further insights into our users and build upon our findings
Personas
Based on our research we developed two primary personas to represent our main user groups. These personas were used as baselines to inform design decisions.
Service blueprint
A service blueprint was created to further understand how users interact with Investible, the different touch points users access Investible from and what those interactions look like. This allowed us to define opportunity areas to improve on their product experience.
Design process
1. Design Studio with client: Engage and co-create designs with Investible
2. Low Fidelity Wireframing & user testing: Rapid, iterative prototyping and testing to gain maximum feedback with minimal effort
4. High fidelity prototyping & user testing: Testing key elements with users such as findabililty of key sections and information and how users navigate through the website
5. Finalised designs presented back
